How do you gain and use knowledge?
Some people prefer to understand things by experiencing while others prefer to use abstract thinking and analysis to understand. Likewise, some people like to use understanding for generating options while others prefer to use understanding to evaluate options.
These differences in how knowledge is gained and used form the foundations of the Basadur Profile.
The purpose of the Basadur Profile
We want to harness resources in all four styles to help the individual, team or organization cycle smoothly through the complete innovation process of finding good problems to solve, developing solutions to those problems, and implementing the solutions.
We also want to help people use their own Profile to capitalize on their strengths and find fulfilment in their work. The Profile can also help people identify development opportunities as it is very possible to increase skills in all four stages of the creative process by training or coaching.
Not a personality test
Some organizations ask their employees to take personality tests to determine their individual thinking and problem solving styles. However, employees fear the potential uses of the test results. They wonder if they will be shuffled around and or asked to change their personalities if their tests show them to be a poor fit for their job.
The Basadur Profile is much less threatening. It measures states, not traits. It is a tool to help an individual, team, or organization understand how to increase creativity and innovation in a supportive environment. No one profile, or style, is considered more “creative” than any other, each one contributes uniquely to the overall creative process.