About the Profile

Understanding your problem solving style

The Basadur Innovation Profile Inventory measures your unique blend of preferences for the four stages of the innovation process: generating, conceptualising, optimising, implementing.

These preferences are then plotted on a two dimensional graph. The largest quadrant on the graph represents your preferred style, while the sizes of the other quadrants represent supporting preferences in turn.

The resulting unique blend of styles is your Basadur Profile.

How do you gain and use knowledge?

Some people prefer to understand things by experiencing while others prefer to use abstract thinking and analysis to understand. Likewise, some people like to use understanding for generating options while others prefer to use understanding to evaluate options.

These differences in how knowledge is gained and used form the foundations of the Basadur Profile.

The purpose of the Basadur Profile

We want to harness resources in all four styles to help the individual, team or organization cycle smoothly through the complete innovation process of finding good problems to solve, developing solutions to those problems, and implementing the solutions.

We also want to help people use their own Profile to capitalise on their strengths and find fulfilment in their work. The Profile can also help people identify development opportunities as it is very possible to increase skills in all four stages of the creative process by training or coaching.

Not a personality test

Some organizations ask their employees to take personality tests to determine their individual thinking and problem solving styles. However, employees fear the potential uses of the test results. They wonder if they will be shuffled around and or asked to change their personalities if their tests show them to be a poor fit for their job.

The Basadur Profile is much less threatening. It measures states, not traits. It is a tool to help an individual, team, or organization understand how to increase creativity and innovation in a supportive environment. No one profile, or style, is considered more “creative” than any other, each one contributes uniquely to the overall creative process.

Take the Basadur Profile now